
Content Writing
Paleta Web Studio is located on 5th Ave in beautiful Old Town Scottsdale, Arizona. We specialize in fully custom website design, organic search engine optimization (SEO), and SEO-centric copywriting and content creation.
Custom content writing grabs you by the hand and pulls you out of the pit of spammy noise.
As a business owner of a product or service, you have to compete with a lot of noise and attention grabbers. We live in a world decorated with billboard sales signs where we’re fed a hefty diet of social media reels and sensational click-bait headlines designed to emotionally influence the way we research and make purchases on a daily basis.
All of these tactics can tank your
ranking position.
NO
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AI generated website copy or blogs
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Cheap click bait
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Pandering to repetitive key words
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Unethical emotional manipulation
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Shallow cliché’s and overly-used trendy phrases
I want more leads from my target audience
Paleta Web Studio offers affordable SEO content writing services that focuses on the needs of your target audience first, then is technically optimized for Google and search engines to organically use it in their search results.
Book my free consultation
Blog writing and website content writing
Customized content + website design + SEO = best results for audience. And you!
Google and other search engines prioritize showing the websites and landing pages that satisfy the searcher’s intention. Meaning, what exactly did the searcher want to accomplish when they started typing in the Search box? Then, the optimized sites that are the most helpful, credible, and have a positive user experience get displayed first in the results.
The more your content can satisfy the needs of your prospective customer and the technical aspects of SEO, your qualified leads will increase.
Contact Paleta Web Studio for SEO blog writing services and website content writing that generates qualified leads.

OUR STORY
A note to our fellow community members in the Valley of the Sun
We are Carlos and Andi Rivera; small business owners carving out an honest living, just like you.
We often hear from our Paleta clients that we were the only agency they found who offered a phone number and actually picked up. Even though we researched the market in our community when we opened shop, it still surprised us that so many of our phone calls started with, “oh my God, this is a real phone number!”. You’ll see in Google and other search engine listings there are countless other agencies that are actually out of the state or country. They make themselves appear to be local by planting a landing page that ranks well in Search with basic keywords and has pictures of our community, but they can only be reached by sending a contact form. Strategic use of landing pages is smart. Faking local presence is downright sneaky.
So, here’s our story. We want you to know we are real, local business owners who serve other businesses. Our inspiration is to level the playing field for small and mid-sized businesses to compete effectively in the marketplace with the big guys and their infinite budgets. The great news is that it’s totally doable when you have the right experience behind you.
Andi is native to Arizona and was raised by restaurant owners in the Verde Valley, north of Phoenix. Her professional career is anchored in various styles of content writing for large companies in multiple industries, including Regence BlueShield and Quest Nutrition, along with clients throughout the U.S.
Carlos is originally from Latin America and legally immigrated to the United States in 2005. You can read more about his immigration story here, as a successful supply chain broker in El Salvador closing shop to start over from scratch. He founded a web design studio in the Los Angeles area, where he learned modern design practices and became specialized in his craft as a Certified Google Partner and Certified “Legend” WiX Partner.
We live in Queen Creek with our son and operate La Mejor Website in SoCal’s Redondo Beach, and our dream studio, Paleta, here in Scottsdale, AZ. You get the best of both worlds; we are local, and we come with a skillset that was polished while serving broader geographical areas and a multitude of industries. We’re happy you found us!
In success,
Carlos & Andi

